What is Digital Marketing| Explained in Simple Words

There is a huge market in the development process of Digital marketing in India. Digital marketing a 16 letter word comprises the core essentials of web and internet marketing. It is the basis of earning of many individuals worldwide. Emerging worldwide digital marketing trend has lead to increases number of searches and websites on the SERP’s(Search Engine Result Pages).

The most amazing part and essential for a student professing digital marketing as his career or future options is to clearly understand what it basically means!

MEANING OF DIGITAL MARKETING

Digital marketing basically refers to  increasing our search visibility on the SERP’s of Search engines via different techniques and digital tools. In simple words, digital marketing refers to getting yourself or your business ranked higher on the Result pages of any search engines like Google, Bing, etc. This helps in generating high amount of traffic on the website of our site. Moreover, the audience generated via google or other search engines is “WANT BASED TRAFFIC”.  This means the customers are really looking for the information and providing them with that will be really helpful for them.

WHY DIGITAL MARKETING?

You must be wondering why digital marketing is on such a high trend and what has led to its so fast growth, especially in India. There are numerous day to day fantastic inventions and discoveries taking place in the fields of digital marketing and the internet. This is assuring users the security and authenticity of Digital technologies over the traditional methods. Digital tools are easy to use and cost-effecting, unlike the traditional hard and difficult procedures. These tools not only help in saving time of the individuals(customers or potential leads} but also help in easy targetting of the customers for the business individuals. Following are mentioned some of the postulates which are making digital marketing a worldwide trend on a rapid-fire-:

·         Digital techniques can be accessed by every single individual regardless of their financial status. They can use it and get amazing benefits from it with very less or no investment at all.

·         Small business owners can establish their firms via only online or digital services. This not only saves the resources and money to be invested in the locations and its infrastructure but also helps in saving a lot of time of the businesses.

·         Most of the population and audience is using tools like Google, Facebook, WhatsApp for their daily purposes. It can be seen from the analysis that approximate 3 BILLION PEOPLE are using online tools. It is estimated that half of the population of the world will be soon over the internet and other online apps and software.

·         The above statistics gives us a speck of insight into the huge scope of digital marketing in the near future. So it is good for us if we start preparation from now!